The military song contest of undergraduate freshmen of Sun Yat-sen University enrolled in 2024 was successfully held in Liang Qiuju Hall, where the century-old spirit and vibrant military songs harmoniously came together to create a beautiful anthem of youth and glory. In this contest, the freshmen of the School of Business enrolled in 2024 showcased their remarkable performance and strong team spirit, proudly winning the championship of the first team in the military song contest with an impressive score of 96. They truly embodied the spirit and responsibility of young people in this new era.

On September 5th and 6th, 2024, on the occasion of the upcoming 40th Teachers' Day, our school, served as a sub-venue for the university, successfully held training for our new faculty and stuff.

The School of Business attaches great importance to the growth and development of new faculty and staff, actively working to integrate faculty’s ideological and political work, ethical standards, and professional development, so as to help new faculty and staff smoothly adapt to their new environment and their new roles, and thrive in their positions. During the training, the school organized a welcoming symposium for new faculty and staff, which was presided over by Associate Dean Qin Xin.

In the beautiful golden autumn of September, undergraduate freshmen of the School of Business from all over the country gathered in the International Conference Hall of the Shansi Hall, South Campus of Guangzhou campus to attend the "first lesson of the new term" together, marking a wonderful beginning of their academic journey at the School of Business.

Zhong Yibiao - Secretary of the Party Committee of the School of Business, warmly delivered a speech titled ‘Exploring the Secret of Growth and Aspiring to Become Talents Who Can Lead the Future’, discussing about the current era and the historical responsibilities that young students carry. Professor Qin Xin - Associate Dean, shared insights in his presentation titled ‘Talent Cultivation with Distinctive Characteristics’. Associate Professor Zhuo Xiaopo engaged students with his thoughts on ‘Business Learning in the AI Era’guiding them on how to navigate the exciting wave of intelligent technology. Zhang Yifang - Vice Secretary of the Party Committee inspired everyone with her report titled ‘Life Planning Theme and Code of Conduct Education’, encouraging students to weave their personal growth into the larger narrative of both the school and our nation.

To actively respond to the initiative of our alumni and effectively utilize social resources for the long-term growth of both the school and the university, our school decided to officially launch the online donation platform of the school after in-depth research and discussions. This platform will offer a convenient way for alumni and caring individuals from all walks of life to contribute. The funds raised will be directly invested in enhancing education development for the school and university, which are mainly divided into the following sections:

1

The Shansi Education Funds

Support the school's comprehensive development in Industry-University-Research.

2

Title projects of teaching and research facilities

Work together to build a first-class teaching environment for innovative business schools.

3

Academic journals and forum conference projects

Help to explore future trends and share management practical experience.

4

Talent Attraction and Cultivation Projects

A thousand-year of solid foundation lies in its people.

5

Specific Support

Used to support specific purpose projects.

Scan the QR code below to access the "Online Donation Platform of the School of Business, Sun Yat-sen University"

Remarks:

1. Funds raised on this platform will be used in accordance with the regulations of the university and school on the management of funds.

2. Donations will be made on a voluntary basis, with no limit on the amount.

3. If the donation amount is large or donor has specific requirements for the use of the donation, please contact us directly.

4. A tax-deductible receipt for charitable donations will be issued upon completion of the donation.

Contact Information

If you have any questions during donation, please feel free to contact us at any time!

Contact Person: faculty Liang

Contact Number: 020-31061846

Just before the new semester begins, the faculty and staff conference of the School of Business in the fall semester of the 2024 academic year was help in the International Conference Hall of Shansi Hall. Everyone gathered enthusiastically to discuss the work objectives and tasks for the upcoming year and collaboratively plan on future development direction.

The department heads of the school shared insightful reports and outlined the key priorities for the new semester, clarifying the focus and development direction of the school for the upcoming academic year.

In April 2024, the School of Business, Sun Yat-sen University launched the 1st Global Leadership Program in Oxford, with strong support from the Ho's Education Fund of the School of Business, Sun Yat-sen University. From August 4th to 10th, 2024, 13 selected undergraduates studied at the Somerville College, University of Oxford for a week.

To have an in-depth understanding of the study and life of Oxford students, faculties and students interacted with students from Oriel College, University of Oxford, to learn about the cultivation mode, distinctive college system, study schedules, and extracurricular activities of the University of Oxford, etc. Meanwhile, by participating in English-style sports such as rounders baseball and punting in Oxford, the students from the two universities drew closer to each other.

According to the UN Audit Plan of the National Audit Office for the first half of 2024, Professor Lu Rui went to Amman, Jordan from the beginning of April to the beginning of May, to participate in the end-of-year audit plan of the United Nations Relief and Works Agency for Palestine Refugees in the Near East (UNRWA) for the fiscal year 2023.

The Second Asia-Pacific Marketing Academy Conference Held Successfully at City University of Hong Kong

From May 10-12, 2024, the second Asia-Pacific Marketing Academy Conference (APMA) took place at City University of Hong Kong. Nearly 300 guests and representatives from around the world gathered in Hong Kong, China. Through keynote speeches, research reports, and specialized forums, attendees enthusiastically exchanged academic trends and discussed collaboration opportunities, showcasing the potential of the Asia-Pacific marketing academic community to work and innovate together.

                                                    The second Asia-Pacific Marketing Academy Conference

The APMA Conference was proposed by the Guangdong-Hong Kong-Macao University Alliance for Marketing (referred to as the Alliance for Marketing), which was formally established in 2023 by the School of Business at Sun Yat-sen University and marketing departments of universities in Guangdong, Hong Kong, and Macao. The first APMA conference was held at Sun Yat-sen University in 2023.

This year, the 2nd APMA Conference was held at City University of Hong Kong (CityUHK). Professor Juan Li, Associate Vice President of CityUHK and Vice President (Academic) of CityUHK (Dongguan), served as the Chairman of the Conference. The theme of the conference was "Marketing in Transformation: Uniting Minds, Inspiring Change." To highlight the theme and provide diverse perspectives, APMA 2024 set up specialized forums in addition to keynote speeches and research report sessions. These forums included the Deans’ Forum, Meeting with World-Class Scholars Forum, Marketing Academic Job Market Forum, and Marketing & ESG Forum.

More than 200 research works were presented in English at the 36 parallel sessions of the conference. To promote a more coordinated and goal-oriented effort towards specific cutting-edge topics in marketing, APMA 2024 also set up several specialized paper sessions.

The APMA 2024 conference emphasized a vision of unity and forward-thinking, focusing on academic advancements, talent development, and industry-academy collaboration.

Deans’ Forum

As an important part of business schools, the future of marketing departments is closely tied to the future of business schools. A clear projection of marketing theory and practice in this era of transformation is impossible without a deep understanding of the development trends of business schools. APMA 2024 invited deans from business schools of top universities around the world, including City University of Hong Kong, New York University Shanghai, Tsinghua University, and University of Hong Kong. The deans shared their thoughts on the future of business schools under technological changes, inspiring the audience to navigate through the transformative era.

Marketing Academic Job Market Forum

To provide a platform for young scholars in the job market to showcase their research strengths, APMA 2024 set up the "Marketing Academic Job Market Forum." By inviting recruiters from leading institutions, the forum allowed job market candidates to present their research outputs, pipelines, and future plans to a broad and dedicated audience.

The Marketing Academic Job Market Forum of APMA 2024 attracted candidates from world-renowned universities such as the National University of Singapore, University of Warwick (UK), Aalto University (Finland), Chinese University of Hong Kong, Hong Kong Polytechnic University, and Xiamen University. More than 20 recruiting institutions attended the forum, including Nanjing University, Sun Yat-sen University, Sichuan University, Xi'an Jiaotong University, Beijing Normal University, South China University of Technology, Hunan University, Lanzhou University, City University of Hong Kong, City University of Hong Kong (Dongguan), Lingnan University, and University of Melbourne (Australia). The on-site exchanges at the forum have strengthened the talent pool of the Asia-Pacific marketing academic community.

Industry-Academy Exchange

To highlight the importance of sustainable marketing in future practices, APMA 2024 specially set up the Marketing & ESG Forum. The forum invited marketing executives to share the exploratory ESG practices of their respective enterprises.

APMA 2024 also cooperated with the Marketing Exchange Forum (MEF) of City University of Hong Kong. The theme of this year’s MEF Forum was "Gen Z, AI, and ESG: Building a Future-proof Path to Success." Through innovative exchanges between scholars and industry leaders, APMA hopes to promote dialogue and understanding between the academic community and industry, laying a foundation for fruitful research and practical collaboration.

International Cooperation

Nearly 300 participants of APMA 2024 came from all over the country and the world, with institutions represented from Singapore, Australia, New Zealand, Japan, the United States, the United Kingdom, France, Finland, Malaysia, and Pakistan. In addition to the international diversity of participants, the submitted papers also demonstrated a wide range of international cooperation trends. More than 25% of the authors of the submitted papers were from overseas.

At the closing ceremony of the conference on May 12, 2024, Professor Haizhong Wang from the School of Business at Sun Yat-sen University delivered closing remarks as the Chairman of the Guangdong-Hong Kong-Macao University Alliance for Marketing. He sincerely thanked all the colleagues from City University of Hong Kong as well as the conference volunteers. He emphasized "integrity, progressiveness, innovation, and openness" as the core values of APMA and looked forward to APMA’s role as a window and bridge for marketing academic exchanges.

Professor Juan Li, Chairman of APMA 2024, also expressed her gratitude to all the guests, participants, and members of the conference organizing committee at the closing ceremony. She then handed over the APMA flag to Professor Zhimin Zhou from the College of Management at Shenzhen University. Shenzhen University will host APMA 2025. We sincerely look forward to another gathering in Shenzhen next year and wish the Alliance for Marketing and the APMA conference a bright future!

On the afternoon of June 18, 2024, Sun Yat-sen University and Grenoble Ecole de Management (France) successfully held a signing ceremony for the "Outstanding Entrepreneur" Senior Management Training Program at the Shansi Hall in the South Campus. Professor Xiao Haipeng, Executive Vice President of Sun Yat-sen University, Professor Philippe Monin, Academic Dean of Grenoble Ecole de Management, Professor Yan Jie, Deputy Director of the Office of International Cooperation and Exchange of Sun Yat-sen University, Ding Ling, Professor Zhang Junsheng, Dean of the School of Business, Professor Li Weiwen, Deputy Dean, Zhang Yifang, Deputy Secretary of the Party Committee, Professor Wu Chenguang, Assistant Dean, and alumni representatives attended the event.

Under the joint witness of all participants, Executive Vice President Xiao Haipeng and Academic Dean Philippe Monin officially signed the cooperation agreement and exchanged gifts to each other.

The Ministry of Finance is organizing and implementing the High-Level Financial and Accounting Talent Quality Improvement Project (Greater Bay Area High-End Class), which is jointly cultivated by the Guangdong Provincial Department of Finance, the Hong Kong Liaison Office, and the Macao Liaison Office, with Sun Yat-sen University and the Xiamen National Accounting Institute responsible for the specific training. The first session of the Ministry of Finance's High-Level Financial and Accounting Talent Quality Improvement Project (Greater Bay Area High-End Class) commenced on June 17th at the South Campus of Sun Yat-sen University in Guangzhou.

Zhu Zhongming, Party Group Member of the Ministry of Finance and Deputy Minister, attended the opening ceremony via video link and delivered a speech. Shu Hui Hao, Director of the Accounting Department of the Ministry of Finance, Chen Guo Huang, Director of the Guangdong Provincial Department of Finance, Chen Hao Lin, Deputy Director of the Financial Bureau of the Hong Kong Special Administrative Region Government, Rong Guang Liang, Director of the Financial Bureau of the Macao Special Administrative Region Government, Hu Zhong Yong, Minister of the Administrative and Financial Department of the Central Government Liaison Office in Hong Kong, Wang Jin Song, Minister of the Administrative and Financial Department of the Central Government Liaison Office in Macao, Vice President Tai Zhong Zhi of Sun Yat-sen University, Deputy Dean Zheng Yong of the Xiamen National Accounting Institute, Deputy Secretary of the Party Committee of the Guangdong Provincial Certified Public Accountants Industry, Rao Xin Jun, Dean Zhang Jun Sheng of the School of Business of Sun Yat-sen University, and other relevant persons in charge, as well as all 30 students of the Greater Bay Area High-End Class, attended the opening ceremony. The opening ceremony was presided over by Shu Hui Hao, Director of the Accounting Department of the Ministry of Finance.